Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect...
View ArticleLink Building 101: 404 Pages & Link Reclamation
Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd...
View ArticleHow to Build Links Using Expired Domains
Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make sure to vet them. Here's how to find expired domains, how to use them,...
View ArticleThe Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits
The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how...
View ArticleThe Value of Referrer Data in Link Building
How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of...
View Article10 Online PR Lessons From the Huge Success of Phonebloks
How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks...
View ArticleLink Building 101: Utilizing Past and Current Relationships
When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial...
View ArticleHow to Use Images in Your Link Building Campaigns
You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and...
View ArticleLink Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for...
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways...
View ArticleBuilding Relationships (and Links) from Natural Content
You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to...
View Article4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future...
View ArticleUnraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY
How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers...
View ArticleHub Link Building With Majestic SEO
Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry....
View ArticleHow to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink...
With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking...
View ArticleYou've Been Hit by Penguin! Should You Start Over or Try to Recover?
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one?...
View ArticleLink Building With Ahrefs: A How-To Guide
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
View Article14 Ultimate Link-Building Guidelines to Keep Safe in 2014
How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April...
View ArticleBad Link-Building You Should Be Doing
In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank.
View ArticleThe Perennial SEO Audit – Creating an Effective Framework for Keeping Your...
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
View ArticleThe Importance of Initial Research Prior to Link Development
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.
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